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The Allstate Corporation 2005 Annual Report
Insurance is a difficult business to communicate to shareholders. It is an invisible product that's delivered through a customer experience.

Theme: Tackling concerns through strategy, implementation and results with no nonsense

Goal: State an objective and coherent argument to readers using brevity to make it compelling and in doing so encourage financial and emotional investment in Allstate.

For Allstate, Meta4 has designed eleven print annual reports, as well as several of their online reports. Meta4 designed Allstate's first annual the largest IPO ever listed on the NYSE at the time.


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